Roles that Make up a Successful eCommerce Team

To achieve eCommerce success, a team with considerable industry knowledge, strategic foresight, and strong cross-functional capabilities is required to be successful. Want to know what members should comprise your dream eCommerce team? Read on!

Roles that Make up a Successful eCommerce Team

For those just starting to build the foundation of their eCommerce team, it can be challenging to know where to start. Let’s first explore the roles that make up a successful eCommerce team!

1. eCommerce Director

A director of eCommerce should be the head of your team, leading strategy and executing ambitious eCommerce goals.

Having an experienced, forward-thinking, and analytical leader will help your brand actualize your eCommerce goals.

eCommerce directors oversee the entire eCommerce operation. More than that, they assure that every member of the team is doing their job.

Scalefast (2018) elaborates that the director’s tasks can stretch as wide as overseeing the buying, web sales, contracts, managing partnerships, reporting, contributing to strategy decisions, budgeting, generating P&L statements, digital marketing, and site administrations.

2. Digital Marketing Manager

The digital marketing manager is responsible for acquiring users to the site. They oversee ROI (return on investment) goals and strategize about the best way to market a platform.

Similar to most marketing managers, they oversee SEO (search engine optimization), SEM (search engine marketing), and all the social media and content made available to audiences.

The marketing side of eCommerce is vital for creating engaging product experiences, as enhanced content can increase conversion by up to 10% across most categories.

3. eCommerce Business Analyst

Having a firm understanding of metrics is crucial for the overall success of an eCommerce team. The eCommerce business analyst monitors brand objective key results (OKRs), key performance indicators (KPIs), and one’s standing against the competition.

These business analysts are usually composed of members who have had decades of experience in eCommerce and are capable of foreseeing possible events in the direction of the platform.

They translate these analytics for the whole team to understand, and they discuss multiple situations. They also discuss possible consequences or results of actions when making decisions related to the field of eCommerce.

4. eCommerce Developer

Managing the tech side of an eCommerce team is also something that can benefit from the support of multiple team members. Ensuring enterprise-class technology, architecture, and security requires agility, flexibility, and experience.

eCommerce developers make both front-end and back-end alterations suitable to the settings users look for. Scalefast (2018) says that as an eCommerce developer, one must be adept at plug-ins, integrations, emerging functionalities, and trends in online eCommerce and user experience.

Being flexible and well-versed with mobile integrations and responsive UI/UX design is an advantage for eCommerce developers.

5. eCommerce Program Manager

An eCommerce program manager will act as a project manager, ensuring that operations are executed smoothly and that all moving parts in your eCommerce team are kept track of. This function is critical to the syndication process because it ensures that product information is delivered with retailer partners accurately and efficiently.

It is critical to find someone with exceptional organizational, time management, and communication skills, especially as the value of frequent product page updates grows.


These are a few of the key roles that the arena of eCommerce needs for a group to be considered a successful eCommerce team.

Mangtas outsources eCommerce teams with clients, teams, and organizations suitable for specific projects.

Looking for an eCommerce team? Talk to us!