4 Key Differences Between B2B and B2C Marketing

What’s the difference between B2B and B2C when it comes to marketing? Is it important to know whether your business goals and marketing strategies are aligned with who you’re catering to: businesses or consumers? Read on to know more!

4 Key Differences Between B2B and B2C Marketing

The difference between B2B and B2C

B2B means business to business while B2C means business to consumers.

B2C type of businesses sell products to consumers. These products are clothes, food, and the like. B2B type of businesses on the other hand sell business services to other businesses whether that be internal services, outsourcing services, and many more.

Here are 4 significant differences every marketer should know between B2B and B2C businesses!

CRM (Customer Relationship Management)

Customer relationship is something that significantly differs for B2B and B2C.

B2B focuses on personal relationships. It is important to have a strong network of businesses that will regularly avail of your business and look at you as one of their reliable partners with the services you provide.

B2C focuses on ensuring a seamless transaction of goods by the consumers, to ensure repeat purchases. More than that, the products should be of quality for people to buy again.


B2B goes a little bit more complicated as a specific decision needs to go through several areas in the business, including management approval. You cannot avail of a service or buy business offers without the consultation of the administration as a collective.

Most of the time, several business purchases or availing of services affect the whole business in B2B one way or another.

For B2C, the only decision-making that’s needed is of the individual. Deciding whether to buy specific items or not and choosing between a multitude of preferences rests on a person’s own choice.

Audience targeting

Audience targeting is significantly different for B2B and B2C. This is where people sometimes realize what they’re doing wrong in their marketing: a mismatch in audience targeting.

As a B2B company, your target is businesses. There are many businesses that are not common because they may also be catering to the B2B format and therefore would require extensive research for you to reach them.

B2C is more common when it comes to customer and brand recall. They are more famous, and they are more likely to be retained in the consumer’s mind. But as a B2B, it does not imply that brand recall is not your goal. It’s still just as important, but instead of being popular with consumers, you must be popular with businesses.


Advertisements in B2C are more “public,” because they’re the ones more commonly found on the internet and on TV. These are the most common media which B2C companies make use of to cater to their consumers.

B2B’s is a lot more complicated and sometimes more formal since it’s not the typical consumer that you’re catering to. When you are a B2B you must make yourself presentable towards other businesses for them to acquire your services.

While B2B services also make use of the television and the internet, the media touchpoints are less catered to the masses on a massive scale. The goal of B2B companies is less on appealing to each individual, but more on appealing to the eyes of businesses thus constructing messages to be business-centric.


When it comes to marketing strategies, it’s important to make it congruent to the nature of your business be that a B2B, or a B2C. Any mismatch can and will lead to a smaller audience that will avail of your products or services. This may also mean a significantly less exposure for your business.


Mangtas is a B2B platform that offers outsourcing services for its clients.

Mangtas serves as a bridge for vendors and clients looking into outsourcing their business services in many types of processes. Software development, lead generation, marketing management, you name it!

With Mangtas, we carefully vet vendors giving you the extra assurance that you have the perfect partner to work with you!

If you’re looking into outsourcing right now, we may just have the right partner for you, so don’t miss out on this opportunity.

Tap into Mangtas now and see how far your outsourced service will take you!